Takedown Entertainment Business Strategy
The business strategy of Takedown is twofold: 1) the acquisition of rights through investment, financing and licensing, and 2) the exploitation of these rights through production, distribution and marketing. From acquiring live MMA fights to libraries of past events, fight promoter brands to digital media properties, to other MMA-related businesses, Takedown achieves its primary goal of owning a large archive of programs, content and properties, building long-term value and establishing a viable corporate exit strategy.
Acquire Rights to Fights
We acquire rights to upcoming MMA fights, package them into branded programming for television, online, mobile and home entertainment, then distribute them to broadcasters, cable operators, websites and mobile apps; we also acquire rights to libraries of past events.
Acquire Rights to Fight Brands
We acquire certain rights to fight brands including trademarks, copyrights, logos and other intellectual property, then produce branded merchandise and consumer products for distribution to e-tailers and retailers, as well as direct sale to consumers.
Acquire Rights to Fight Sponsorship
We acquire certain rights to live event, print and digital media advertising and sponsorship opportunities, aggregate them into comprehensive advertising, sponsorship and product placement packages, then represent them to global brand advertisers.
Investment : MMA Fight Promoters
We acquire rights from MMA fight promoters: 1) through upfront licensing fees and back-end royalties, 2) through equity investment, and 3) through financing production costs; each strategy guarantees new content at lower cost.
Investment : Digital Media Publishers
We make strategic investments into MMA media properties, ranging from minority to majority interest, in exchange for equity. We also pay ongoing fees to key personnel in order for them to continue producing compelling MMA content.
Investment : MMA Businesses
We make strategic investments into MMA-related businesses, ranging from minority to majority interest, in exchange for equity. We focus on organizations that will benefit the company including apparel, supplement and key service providers.