About Takedown Entertainment
Our operations involve the aggregation of MMA fights and content from fight promoters, fighters and digital media publishers, the packaging of content and programming for distribution to broadcasters and digital media platforms, the representation of opportunities to advertisers and sponsors, the development and licensing of home entertainment and consumer products, and the marketing of it all to a global audience of MMA fans.
How The MMA Industry Works
Featuring highly trained athletes using a variety of fighting styles including boxing, wrestling and jiu jitsu, the primary business of mixed martial arts is live event production. Independent MMA fight promoters put on live fight events by matchmaking fighters who will compete against each other, rent a facility to stage the fights, organize the entire production crew, then promote the fights to their local market and sell tickets to fans.
Depending on the size and skill of the fight promoter, they will earn income from one or more of the six basic revenue streams in the fight sports entertainment industry: live event ticket sales, pay-per-view fees, television licensing, consumer product sales, digital media revenues, and advertising & sponsorship fees. Annual pay-per-view revenues now tickle $500M USD, and combined with the other sports industry revenue streams, the overall MMA industry worth is estimated at over $3B USD.
The MMA Industry Dilemma
Mixed martial arts became mainstream in 2005 and is recognized as the fastest growing sport on the planet, yet most MMA fight promoters struggle to make a decent return on investment. The MMA industry reality is this: there is the Ultimate Fighting Championship (“UFC”) … and everyone else. It’s estimated the UFC controls 75-90% of MMA revenues globally, yet there are over 1,000 independent MMA fight promoters around the world, each producing multiple live fight events annually.
While the UFC is able to access each of the six basic revenue streams, most MMA fight promoters access only a few – ticket sales, merchandise sales, and minor sponsorships – leaving the biggest revenue streams – pay-per-view fees and television licensing – on the table. This MMA industry dilemma is a matter of scale and skill: each fight promoter does not produce fights frequently enough, nor do they have the media expertise to interest broadcasters, distributors and advertisers.
Takedown: The New Face of MMA
Takedown addresses the MMA industry dilemma by capitalizing on dual market opportunities: a consolidation of rights from independent MMA fight promoters to create a package of consistently delivered MMA fights, thereby fulfilling broadcasters and distributors massive demand for a continuous flow of quality MMA programming. By aggregating thousands of MMA fights that occur annually around the world and packaging it for distribution, Takedown becomes the number two brand in MMA, second only to the UFC.
Takedown additionally capitalizes on a market opportunity in the digital media space: a consolidation of thousands of independent MMA websites into a vertical content publisher network. By aggregating and leveraging MMA digital media content and web properties, a new marketing and distribution channel for Takedown programming is created, becoming the first digital network devoted to mixed martial arts.